Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics by Barlow Chase

Author:Barlow, Chase [Barlow, Chase]
Language: eng
Format: azw3, epub, pdf
Published: 2020-06-20T16:00:00+00:00

Chapter Eight: Social Media Marketing

Since we mentioned social media marketing in the last chapter, we will have a broader look at it here. You will gain answers to questions like - Why is social media marketing so important? How can it benefit my brand? How can I implement it?

As you already know, and, as the name claims, social media marketing is marked by marking your online presence across substantial social media platforms. However, many uninformed brands fail to unleash the potential of social media marketing. It's more than just creating an account on Instagram and posting content. You need to dive deep into analytics, set certain goals, collaborate with people, maximize engagement, and create and post valuable content.

The importance and value of social media marketing have made it a necessity for all brands instead of being an option. This chapter will cover all the necessary aspects of social media channels (benefits, effective strategies, and individual platforms) and how you can make maximum use of these to promote your brand.

Benefits of Social Media Marketing

Massive Target Audience

Whether your company works for car rentals or sells handmade cosmetics, you can always find your target audience on various social media channels. Platforms such as Instagram, Facebook, YouTube, Twitter, and Snapchat (among many others) collectively host billions of active users. It's a massive sea to catch some like-minded fish.

Inexpensive

Social media is a free tool for everyone, irrespective of their identity, background, and operational discipline. Creating and signing up is free. With time, you might have to dedicate a small part of your budget for promotions or to buy tools that provide an in-depth analysis of your social media performance. However, these costs are relatively low when compared to other forms of digital marketing.

Blank Canvas

Social media platforms offer a blank canvas on which you can post various forms of content- images, text, video, stories, etc. This is a great opportunity to be as creative as you can - there is no limit. Collaborate with content creators, create IGTV videos, produce comics, the options are endless. It's a great way to explore your creativity. You can also learn about current trends and get inspired by innovative ideas.

Integrity

Most of these media are integrated with each other. In a wider sense, you can link your accounts and direct your users from one platform to another. With this integration, you can also cross-post your content on multiple media at the same time. Even though cross-posting should be avoided, you can still add important events and make your followers aware of it through all platforms. For instance, Instagram is owned by Facebook, which allows all brand accounts to be linked with their pages on both media. This makes handling and operation much easier.

Better Engagement

Social media is all about engagement. You get the opportunity to hold real-time conversations, ask questions, and reply to your followers individually. And, increased engagement is a boon for your brand. Platforms such as Instagram and Facebook let you host live videos, which produce maximum engagement. Stories, Direct Messages, and comment threads are other extensive interaction tools.

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